Its a collection of great design concepts culled from many sources. Alan fletcher is one of the most influential figures in postwar british graphic design. In this article, his works are investigated refering to his. In our household, this book has taken on a persona all of its own. Alan fletcher the conference of islamic solidarity alan fletcher gebr. Designs by alan fletcher apr 25, 1996 by editors of phaidon press, rick poyner hardcover. I bought it as a remainder from my colleges bookstore in 1970. He cofounded fletcher, forbes, gill in 1962, which became renowned for sophisticated graphic design and enduring wit. Alan fletcher is the godfather of british graphic design one of the most iconic images to come out of early 1960s british graphic design is a pirelli bus poster featuring a swerving trail of words left behind by a tire. The visual wit of designer alan fletcher is now online hyperallergic. Patrick cramsies top 10 graphic design books books. See more ideas about fletcher, yale school of art, graphic design. Alan gerard fletcher 19312006 was an influential and prolific british graphic designer. Born in kenya, but brought up in england from an early age, alan fletcher studied at the hammersmith school of art from 1949, and then at the central school of art, where he met and befriended colin forbes, theo crosby, derek birdsall and ken garland.
In the introduction by fletchers friend and former pentagram senior designer quentin newark, were given a touching portrait of the designer as an incredibly smart, quick witted man one whose work changed the face of british graphic design. Having been interested in graphic design for a couple of years this was the first book i bought to do with the subject, theres no one like alan fletcher for one of. Alan fletcher was born in kenya in 1931 to a british family and moved to london at the age of five when his father passed away. Without alan fletcher no designer on this planet would have ever been inspired to pursue that natural curiosity. Follow alan fletcher and explore their bibliography from s alan fletcher author page. Patrick cramsies top 10 graphic design books books the. Alan fletcher 19312006 was one of the most creative minds and internationally influential figures in graphic design.
Born on september 27, 1931, alan fletcher spent early years of his life in. Fiona maccarthy on graphic designer alan fletcher books. Alan fletcher footballer 19171984, british footballer alan fletcher graphic designer 19312006, british graphic designer alan fletcher composer born 1956, american composer alan fletcher actor born 1957, australian actor alan fletcher politician 19071991, australian politician. Aug 20, 2001 fletcher is a renowned designer and art director, and the joy of the art of looking sideways lies in its beautiful design.
Striking, witty and memorable, it was an ingenious idea, deftly executed by a young graphic designer named alan fletcher who went on to become one of the most dynamic forces in british design. Alan fletchers archive goes online design agenda phaidon. Nov 11, 2006 a s a graphic designer, alan fletcher was a master of the doublevision and the doublethink. This interpretation was also both title and cover design for a book on alan fletchers work. Aug 04, 2010 alan fletchers special wit and rigour, his extraordinary visual awareness and above all, perhaps, his humanity, are laid bare in this singular, weighty graphic melange. It can even stimulate new and innovative thinking in your business as it has for me and my husband. Hammersmith school of art, central school of art, royal college of art and lastly yale school of art and architecture at yale university in 1956. Alana fletcher interiors is a full service, interior design studio specializing in modern, solutionsbased design. Witty, warm and inspiring, he had been a graphic force to be reckoned with for over half a century.
Oct, 2014 alan fletcher was born in kenya in 1931 to a british family and moved to london at the age of five when his father passed away. Alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a cofounder of pentagram, londons first major international design consultancy, died on sept. Bsbdes305a source and apply information on the history and theory of design lismore tafe 20. Alan fletchers the art of looking sideways is an absolutely extraordinary and inexhaustible guide to visual awareness, a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Alan fletcher the father of british graphic design widewalls. Oct 19, 2017 alan fletcher was overall a very inspirational graphic designer and changed the way graphic design is looked at in britain and the rest of europe. See more ideas about yale school of art, graphic design and royal college of art. Alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a cofounder of pentagram, londons first major. Alan fletcher alan fletchers international design reputation was reflected by his commissions from major corporations and cultural institutions around the world. Alan fletcher designer research by carolyn russell. See more ideas about graphic design, yale school of art and royal college of art. Alan fletcher on the art of looking sideways design agenda. A partial reference to the fact that he found the name pentagram in a book on witchcraft.
May 24, 20 alan fletcher designer research by carolyn russell. Alan fletcher 19312006 has been one of the most important graphic designer of the twentieth century. Maddi is a multidisciplinary designer and illustrator based in the twin cities. In 1959, after success in america, he settled in london. A s a graphic designer, alan fletcher was a master of the doublevision and the doublethink. In his obituary, he was described by the daily telegraph as. Back in london, he cofounded fletcherforbesgill in 1962, with clients including pirelli, cunard, penguin books, bp and olivetti. Sep 26, 2006 alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a cofounder of pentagram, londons first major. At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designers sense. He met his wife paola biagi in 1956, while arguing whether orange and pink were a good or bad colour pairing. A motion piece about the life and work of british graphic designer alan fletcher. The visual wit of designer alan fletcher is now online. Synthesising the graphic traditions of europe and north america to develop a spirited, witty and very personal visual style, alan fletcher is among the most influential figures in british graphic design as a founder of fletcherforbesgill in the 1960s and pentagram in the 1970s.
Alan fletcher alan fletcher was acelebrated name during the twentieth century in the graphic designing field. See more ideas about graphic design, yale school of art and typography. Jun 23, 2014 designed to be opened at random, the art of looking sideways, alan fletchers 2001 book, is an unfailing source of wit, elegance and inspiration. The design book of the century may already have been written. Alan fletcher has 19 books on goodreads with 15491 ratings. Born in nairobi, kenya, fletcher moved to england at age five, and studied at four art schools. Alan fletcher was among britains most inspiring graphic designers and visual thinkers. Alan fletcher author of the art of looking sideways. This striking and witty poster is one of the more than three hundred visual images in a book which is a remarkable retrospective of 35 years work by alan fletcher.
At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designers sense of play and his broad frame of reference. This book is a valuable collection of experiences, quotes, designergasms, observations and insights into life, the aesthetic, artistic and general human experience, by late master graphic designer alan fletcher. Alan fletcher was a celebrated name during the twentieth century in the graphic designing field. Designed to be opened at random, the art of looking sideways, alan fletchers 2001 book, is an unfailing source of wit, elegance and inspiration. The very least that alan fletchers book will do is add sparkle to your dinner conversations. Alan fletcher is the godfather of british graphic design. Their branding for reuters was used for over 30 years. Alan fletcher was overall a very inspirational graphic designer and changed the way graphic design is looked at in britain and the rest of europe.
Alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a co. Fletcher is a renowned designer and art director, and the joy of the art of looking sideways lies in its beautiful. September 2006 in east sussex war ein britischer grafikdesigner. Born on september 27, 1931, alan fletcher spent early years of his life in nairobi, kenya. Alan fletcher, who has died aged 74 of cancer, was the quintessential illustrator and graphic designer, a man uniquely responsible for defining british graphic design with his witty and. In his obituary, he was described by the daily telegraph as the most highly regarded graphic designer of his generation, and probably one of the most prolific. Visual wit, paradox, and irony are ingredients contained in all of fletchers work.
Neighbours stars alan fletcher and bonnie anderson discuss their dramatic storyline this morning duration. The british graphic designer managed to merge both work and play in his logos, magazine and book covers, corporate identities, and other. Born in kenya, alan moved to england aged 5, and studied at hammersmith school of art, central school of art, royal college of art and yale school of architecture. Born in nairobi, kenya, fletcher moved to england at age five, and studied at four art. When i created my own website, the imagery generated and url was inspired by a quote within his book. When alan fletcher received the honor of senior fellow of the royal college of art, he was toasted as a design magician. The british graphic designer managed to merge both work and play in his logos, magazine and book covers, corporate. He was highly regarded by his generation of graphic designers and the following ones, for his prolificacy and an astounding body of work. Jul 08, 20 striking, witty and memorable, it was an ingenious idea, deftly executed by a young graphic designer named alan fletcher who went on to become one of the most dynamic forces in british design. Alan fletcher, 74, designer whose work enlivened britain. In his obituary, the telegraph called alan fletcher the most highly regarded graphic designer of his generation, and probably one of the most. Jan 24, 2015 a motion piece about the life and work of british graphic designer alan fletcher.
Books by alan fletcher author of the art of looking sideways. Alan gerard fletcher was a british graphic designer. Loosely arranged in 72 chapters with titles like colour, noise, chance, camouflage, and handedness, fletchers book, which he describes as a journey without a destination, is a collection of shards that. After world war ii, he decided against a mundane middleclass life instead electing a path of creativity, attending the hammersmith school of art.
Designers alan fletcher the conference of islamic solidarity alan fletcher gebr. He loved anagrams, the magic realignment of letters whereby evian, for instance, could be turned into. The art of looking sideways has always been the perfect antidote for us all. Alan gerard fletcher 27 september 1931 21 september 2006 was a british graphic designer. Alan fletcher designer research by carolyn russell design.
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